The workshop offers an introduction to the analysis of fashion as a form of communication and cultural discourse. Participants will explore how clothing goes beyond its aesthetic function and contributes to the construction of artistic identity, the representation of values, and the communication of social and ideological messages. Drawing on relevant examples from music videos and contemporary pop culture, the workshop will examine the relationships between fashion, image, identity, symbolism, and visual power. The activity is part of the educational program through which Bloom Fashion Festival aims to provide a group of 20 young people with their first hands-on educational experience in the fashion industry.

11:00-11:30 Coffee Break & Networking

The workshop will introduce participants to the world of circular fashion and responsible design, exploring the journey from developing a creative vision to creating a fashion product that integrates sustainability, responsible resource use, and a focus on environmental impact.

The activity is part of the educational program through which Bloom Fashion Festival aims to provide a group of 20 young people with their first hands-on educational experience in the fashion industry.

12:30-13:00 Coffee Break & Networking

The workshop aims to promote the creative reuse of clothing by transforming worn-out or plain T-shirts into unique pieces using the Japanese resist-dyeing technique known as Shibori. Participants will explore different methods of folding, binding, and dyeing textile materials, while also gaining an understanding of the principles of the circular economy, responsible consumption, and sustainable design.

Through hands-on activities, participants will experiment with the visual effects created by the technique and discover how clothing items can be restored and repurposed instead of being discarded, thereby reducing their environmental impact.

Objectives

• Developing creativity and an experimental mindset;
• Learning the basic principles of the Shibori technique;
• Giving existing garments new value through artistic upcycling;
• Promoting the principles of sustainability and textile reuse;

Activities

• A brief introduction to the history and principles of the Shibori technique;
• Demonstration of the main methods of folding, twisting, binding, and securing the fabric;
• Preparing the T-shirts for dyeing;
• Applying dyes and creating characteristic patterns;
• Drying and unbinding the materials to reveal the results;
• Presentation and analysis of the participants’ creations;
• Discussion on the possibilities for reusing and personalizing textile garments;

Expected Outcomes

At the end of the workshop, each participant will have a restored and personalized T-shirt created using the Shibori technique, will understand the key steps involved in the process, and will recognize the importance of creative textile reuse as an alternative to excessive consumption.

Target Group

Children aged 14 and above, teenagers, and adults interested in creative activities, textile design, recycling, and environmental protection. (15–20 participants)

15:00-15:30 Coffee Break & Networking

A dialogue about fashion as a form of visual communication and a strategic tool for building a personal brand. Participants will learn how clothing choices, color palettes, style, and visual consistency contribute to communicating identity, values, and positioning in social and professional contexts.

The activity is part of the program through which Bloom Fashion Festival aims to provide a group of 20 young people with their first hands-on educational experience in the fashion industry.

Participation is free of charge, but prior registration is required

Register by September 1st to secure your spot.

September 4, 2026 - Location: Your Events Garden by Schnitzel Haus Păulești