Anima (a·mi ma \'a-ni-mə): noun — soul; the energy that brings vitality to static objects and gives them life. The meeting point between the material and the immaterial.
Floral art is not merely an arrangement, but the translation of an anima: each composition tells a silent story.
The fifth edition of Bloom Fashion Festival, titled ANIMA, explores creation as a form of artistic expression and as a medium for exploring interiority. The term refers to the vital breath, the principle that animates matter and gives meaning to form. In this context, each work becomes a vessel for emotion, memory, and identity.
Within the festival, ANIMA is embraced as a curatorial and theoretical direction, positioning fashion and related arts not simply as products of consumption or aesthetic exercises, but as artistic practices and forms of contemporary cultural discourse.
The festival proposes a living artistic language, capable of exploring themes such as identity, vulnerability, memory, transformation, and the relationship between the body, space, and society.
Exhibitors — designers, artists, creative brands, galleries, studios, workshops, and independent initiatives that wish to showcase their creations and become part of the world of Bloom Fashion Festival — ANIMA.
We invite exhibitors whose products, objects, or projects reflect creativity, innovation, and artistic expression, contributing to the cultural experience of the festival. The exhibition space is envisioned as a meeting point between the public, artists, and creative industry professionals, where each stand becomes an extension of its creator’s own identity.
We invite artists to propose works that go beyond the idea of decoration and make visible the connection between the material and the spiritual. Installations may explore concepts such as:
Applications will be reviewed on a rolling basis, and selected artists will be contacted directly by the festival team.
